What is a Business?
Definition of Business / Business Sectors/ Touchpoints for Businesses and Consumers
How a Business works. Types of Business – Sole Trader/ Partnership/ Limited Company/ Public Limited Company/ Franchise
Reasons to start a Business / Qualities of an Entrepreneur / How others have started a Business – Pimlico Plumbers – James Dyson – Joanne Rowling
Business tasks – Production – Products and Services/pricing/promotion/place(Distribution)/Processes/ Physical Environment and People.
Business tasks – Financial Recording / Financial Planning /Tax and national Insurance
Business tasks – Marketing and Managing Performance
Promotion through Advertising and Social Media Strategy
Primary and Secondary Market Research
Managing Performance through SWOT analysis and Balanced Scorecard Technique
The Business Plan
Purpose of the Business Plan
Sections within the plan – Executive Summary / Aims of the Business / Customer Profiles / Marketing and Promotion / Competitor Analysis / Finance / Conclusions
Writing a Business Plan
Completion of the Business Plan.
The Working in a Business course is the proposed alternative to Business Administration and is designed for those seeking employment who have little or no experience of working in a Business or are wanting to return to work after a lengthy period of time.
